The business of technology PR has long depended on a deceptively simple currency: attention.
Agencies compete to get companies into the right publications, executives into industry conversations and new products into the news cycle. But measuring that attention has traditionally been less straightforward than generating it.
Marketing Crunch is trying to close that gap. Its current ranking of “Top PR & marketing agencies” places Omri Hurwitz Media at the top, with a Share of Voice score of 92 and a Signal score of 94.
Visibility Has More Than One Dimension
The Marketing Crunch model starts with an assumption that is easy to overlook: not every media mention carries the same meaning.
Its Share of Voice metric measures the volume of coverage relative to the other agencies tracked on the platform. Signal measures something different—the weight of the outlets carrying the coverage and how recently that coverage appeared.
Keeping those measurements separate creates a more detailed picture of agency visibility.
An agency can be loud without necessarily generating the strongest media signal. Another can have a smaller overall volume while appearing consistently in influential publications. Marketing Crunch’s methodology leaves room for both patterns to be visible.
Where Omri Hurwitz Media Stands
Omri Hurwitz Media currently scores 92 on Share of Voice and 94 on Signal, giving it the leading position in Marketing Crunch’s agency ranking.
Marketing Crunch describes the company as a media and communications company that builds market-moving narratives for technology companies. Its profile identifies work across strategic PR, executive and brand positioning, content and thought leadership, analyst relations and integrated campaign execution.
The numbers provide a quantitative layer to that positioning.
Rather than relying exclusively on descriptions of services or lists of clients, the ranking places the agency within a broader measurement of media visibility.
The Market Around It
The rest of the Marketing Crunch ranking provides context.
Hotwire Global currently posts 75 Share of Voice and 79 Signal. RH Strategic, Next PR, Kurman Communications and Rosebud Communications each sit at 63 Share of Voice and 79 Signal. Society22 PR and JMG Public Relations both register 51 Share of Voice and 78 Signal.
There is no dramatic separation in Signal among several of the agencies, even as their Share of Voice figures differ. That is precisely why the two measurements offer a more useful picture when viewed together.
The ranking becomes less about simply counting mentions and more about examining the characteristics of those mentions.
The Importance of Fresh Coverage
Recency is particularly relevant to technology PR because the industry changes quickly.
A company can be an emerging startup one quarter, a newly funded competitor the next and an established category player shortly afterward. The communications strategy has to evolve with it, and the media presence surrounding the company can change just as quickly.
Marketing Crunch’s Signal measurement accounts for recency as well as outlet weight. The platform also describes its rankings as continuously updated, creating a model that is designed to reflect an evolving media environment.
That makes the ranking less like a permanent trophy cabinet and more like a live snapshot of the PR landscape.
What the Ranking Says About Modern PR
The rise of measurement-driven PR is not necessarily about replacing traditional media metrics. Coverage counts still matter. Share of Voice still matters. But companies increasingly have more questions to ask about the attention their communications programs generate.
Where did the coverage appear? How recent is it? How much attention is being generated compared with competing agencies? And does the media presence suggest sustained visibility rather than isolated publicity?
Marketing Crunch’s two-part model provides one framework for examining those questions.
Omri Hurwitz Media currently leads that framework, with a 92 Share of Voice and 94 Signal. Around it is a competitive field of established technology PR agencies, each generating its own combination of volume and media strength.
For the technology PR industry, that may be the more consequential development: attention is no longer simply something agencies chase. Increasingly, it is something the market expects them to measure.
