Bestselling author Emmanuel Smart packed a Plano, Texas event on Tuesday, June 27, 2023, with his insights on product success. Smart, who has launched several successful products, including the popular  “Nibit Mini Snack,” shared his formula for success: focus on customer needs and test products before launching them.

Smart began by discussing the common mistake that many businesses make when trying to create successful products. “They think they know what their customers want,” he said, “but they’re wrong,” Smart explained that businesses need to do their research and understand the real needs of their customers. “What are their pain points?” he asked. “What are their problems?” Once businesses understand these things, they can start to create products that will actually solve problems and meet customer needs.

Smart also stressed the importance of testing products before launching them. “It’s not enough to just think you know what your customers want,” he said. “You need to test your products with real customers to make sure they’re actually solving a problem.” Smart shared the story of how he tested Nibit with a small group of users. The feedback he received from those users helped him to make significant improvements in his product launch approach, which ultimately led to its success.

Smart’s insights were well-received by the audience, who were eager to learn more about how to create successful products. The event was a valuable opportunity for attendees to learn from Smart’s experience and insights, and his message of focusing on customer needs is sure to resonate with businesses of all sizes.

Emmanuel Smart, CMC, is a thriving entrepreneur, certified management consultant, columnist, and bestselling author of several books, including “Make What Customers Want (Create Global Brands),” “A Sales Man’s Story (Tales Of Sales Success),” “Letters To My Daughter (A Father’s View On Gender Equality),” and “EFETURI (There Are Many Paths To Wealth).”. He is also Africa’s leading Sales and Brand Growth Strategist and Product Development Expert. For the past fifteen years, Smart has been instrumental in transforming individuals and businesses. He has imparted knowledge on strategic selling and brand building, as well as designed and implemented sales systems. Notably, he spearheaded the creation, design, and launch of Africa’s fastest-selling cookie brand – Nibit Mini Snacks.

Smart’s book, “Letters To My Daughter: A Father’s View On Gender Equality,” is possibly the first book on gender equality written by an African man. Smart has set an ambitious goal to distribute both audio and written versions of the book to Africa’s 1.2 billion population within the next ten years, completely free of charge. This effort is part of Smart’s commitment to promote gender equality across the African continent, as well as within African communities in the diaspora and other races around the world. Smart is a member of Forbes BLK (an exclusive and merit-based community of black business leaders). He is also a fellow of the Institute of management consultants and a regular expert columnist for the International Council of Management Consulting Institutes (ICMCI). 

The event was organized in partnership with Rotary and had prominent members from the business community and the city of Plano in attendance.