In the fast-paced digital world, businesses often face challenges that can seem impossible, especially when their online presence is compromised. For one pool contractor, a hacked website and a suspended Google Business Profile stopped their operations. The company was losing visibility, leads, and credibility, leaving them needing help. Enter Grow Marketing, a dynamic digital marketing agency founded by Billy Scott. With its web design, Google Ads, and SEO expertise, Grow Marketing helped the contractor navigate their challenges and significantly improve their digital presence. Within 30 days, the contractor saw a significant increase in visibility and new growth opportunities, thanks to the tailored strategies implemented by the agency.
A Crisis with High Stakes
The contractor’s situation was dire. Their website, which served as the main gateway for potential clients, had been hacked. In addition to the website crisis, their Google Business Profile—a critical element for local SEO and visibility—had been suspended. For service-based businesses like pool contractors, being visible online is not just important; it’s essential. Without these key assets, the contractor’s ability to generate new business had evaporated almost overnight.
Frustrated and struggling to find a solution, the contractor turned to Grow Marketing. Known for its transparency and results-driven approach, Grow Marketing quickly took on the challenge, devising a strategy to restore the contractor’s online presence and lead generation capabilities.
The Grow Marketing Approach
Founded in 2020 by Billy Scott, who initially honed his skills as a door-to-door salesman, Grow Marketing has evolved into one of San Antonio’s top digital marketing agencies. Scott’s ability to articulate value and drive growth has been the foundation of the agency’s success; this case was no exception.
The first step was to rebuild the contractor’s online foundation. Grow Marketing designed a new, modern, and secure website that resolved security issues and enhanced user experience. The revamped website was optimized for desktop and mobile platforms, ensuring potential clients could easily navigate the site and find the needed services. A visually appealing, functional website is a critical asset for businesses, and Grow Marketing delivered just that.
Next, Grow Marketing tackled the issue of the suspended Google Business Profile. Without a properly functioning profile, the contractor was invisible to local searches on Google, a platform where many potential customers seek local services. The Grow Marketing team worked diligently to reinstate the profile, navigating the complexities of Google’s requirements to ensure the contractor could appear again in local search results and attract leads.
Once the essential online presence was restored, Grow Marketing shifted its focus to driving traffic and generating leads. Using a combination of targeted Google Ads and SEO strategies, the team ensured that the contractor’s services were visible to the right audience. Google Ads campaigns were strategically designed to capture high-intent searches, bringing in customers actively looking for pool services. Simultaneously, SEO strategies improved the website’s ranking on search engines, ensuring sustained visibility over time.
The Results: A Significant Turnaround
The impact of Grow Marketing’s efforts was transformative for the pool contractor. Within just 30 days, they experienced a notable increase in leads, receiving an average of 17 monthly inquiries. With a 50% close rate, this uptick in inquiries created new opportunities for the business. Combining a revitalized online presence, targeted Google Ads campaigns, and strategic SEO improvements helped the contractor recover from their digital setback and re-establish a strong foothold in their market.
While the growth was impressive, it’s important to emphasize that every business’s journey is unique. Grow Marketing’s tailored approach gave the contractors the tools to rebuild and succeed, turning a challenging situation into a fresh start. Billy Scott’s experience and strategic insight were vital in guiding the contractor toward these positive results.
A Testament to Transparent, Results-Driven Marketing
Grow Marketing’s success with the pool contractor is a powerful example of what can be achieved through strategic digital marketing. The agency’s approach is built on transparency and a commitment to delivering measurable results. From the moment they take on a new client, Grow Marketing ensures that every action taken is aligned with the client’s goals, with clear communication and updates provided throughout the process.
Founded on Billy Scott’s early sales experiences, the company’s ethos is rooted in understanding customer needs and delivering value. Since its inception, Grow Marketing has generated over $8 million in revenue for its clients, helping service-based businesses dominate local search results and thrive in the competitive digital landscape. With a 5-star rating on Google and recognition as the #3 digital marketing agency in San Antonio, its reputation speaks volumes about its expertise and dedication to client success.
A Future Focused on Growth
For Grow Marketing, this case study is not an isolated success story. It exemplifies the agency’s mission to help businesses navigate the complexities of digital marketing and achieve meaningful results. Combining a secure, optimized online presence, powerful advertising campaigns, and a focus on customer satisfaction sets Grow Marketing apart from its competitors.
As digital marketing continues to evolve, Grow Marketing remains at the forefront, helping businesses like the pool contractor overcome challenges and realize their full potential. With a focus on delivering transparent, results-driven solutions, Grow Marketing is poised to continue its track record of success and help even more businesses transform their online presence.
To learn more about Grow Marketing and its services, visit growmarketingservices.com, or connect with Billy Scott on Instagram, Facebook, and LinkedIn.
Published by: Nelly Chavez
