Cinemas Ban Groups Watching ‘Minions: The Rise of Gru’ in Formal Attire
Despicable Me has been one of the most popular lively films for more than a decade. Its success permits it to produce three other sequels, one of which is set to release in 2024.
Minions have been the staple face of the franchise and its spinoff film allowed it to create a sequel released just a few days ago.
Excitement for Minions: The Rise of Grew gave birth to a growing trend on TikTok, wherein young adults took after old fashion trends on their way to see the movie. The trend sparked the now-famous hashtag, “Gentleminions.”
Gentleminions involve teenagers trading in their shirts, jeans, and sneakers for formal wear, bringing a banana (the Minions’ signature food) as a snack before they watch the second installment of the Minions film series.
On TikTok, videos are going around of these groups making their way to the cinemas.
Although the young men are furnish to impress, their behavior is anything but. Cinemas have grown frustrated as their boisterous laughing and clapping have disrupted the experience for other movie-goers.
Several cinemas put up their dress codes, driving away teenagers hoping to join in on the trend.
Before the dress code added, Universal Pictures. The studio that helped produce the film, took to Twitter to thank fans, saying:
“to everyone showing up to @Minions in suits: we see you and we love you.”
Despite the nuisances of some moviegoers’ behaviors, Minions: The Rise of Gru managed to crunch good numbers on the box office.
The Minions sequel managed to break the records for the biggest opening on a Fourth of July weekend, dethroning Transformers: Dark Side of the Moon in its first four days eleven years ago, which made $115.9 million.
Minions: THe Rise of Gru
Minions: THe Rise of Gru is playing in over 61 markets, raking in a worldwide gross of $202.2 million.
“It’s a tremendous debut,” said Universal’s president of domestic distribution, Jim Orr. “It’s playing very broadly across North America, every single market is doing extraordinarily well.”
“Families feel very comfortable bringing all their kids to the theater,” said Orr. “These results speak for themselves.”
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