By: Publicity For Good
Practical, packable, and age-appropriate beauty advice simplifies travel and everyday routines for women over 40
Bell Buckle, TN., – (June, 2025) — As summer travel ramps up, women over 40 looking to simplify their skincare and makeup routines are turning to Dawn Pfingsten, creator of Just Doing My Best, for practical, age-appropriate beauty guidance. In a recent video shared with her fast-growing audience on YouTube and Instagram, Pfingsten presented a concise, no-fuss list of skincare and makeup essentials that are often helpful for mature skin—especially when packing light.
Pfingsten, 57, offers content designed specifically for women who are navigating the changing needs of aging skin. Her advice centers on real-life solutions—products that are accessible, easy to use, and typically effective, even in the unpredictable conditions of travel.
“These may not be your go-to skincare products,” Pfingsten explains in the video. “But they’re likely to make life easier, especially when you’re traveling or just in a hurry.”
Pfingsten recommends several travel-ready items that cater to mature skin, including individually packaged retinol capsules for nighttime care. “You twist off the top and there’s enough in here for your face, neck, décolleté, and the backs of your hands,” she says. “Ideal for a trip—you don’t need to pack bulky bottles.”
A retinol serum stick and vitamin C eye balm also made her list. The balm, she notes, is helpful before makeup. “Swipe, swipe, swipe and you’re done. You’ll likely notice how much brighter and smoother your under-eye will look.”
For mornings after long travel days or late nights, Pfingsten recommends individually wrapped brightening eye masks, noting their ability to reduce puffiness and hydrate the under-eye area quickly. “These are useful for smoothing, brightening, and hydrating first thing in the morning,” she says.
In warmer climates, Pfingsten emphasizes quick daytime skincare with spray-on serums. Her picks include formulas from Tropicals, Caudalie, and Kosas. “This is your quick, on-the-go skincare,” she says. “You’re running out the door and just need something light and hydrating.”
She also highlighted Naked Sundays Hydrating Glow Mist SPF 50, which provides added sun protection in addition to morning sunscreen. “It gives you a nice little hydrating glow,” she says. “Perfect to travel with and free of harsh chemicals.”
For makeup, Pfingsten recommends tubing mascara, a heat- and sweat-resistant alternative to waterproof formulas. “You can cry through it, sweat through it, and at the end of the day, it just comes off with soap and water,” she explains. Among her favorites: Milani Highly Rated Lash Extensions Tubing Mascara and Makeup Revolution Wrap Lash.
Finally, she suggests choosing lightweight foundation or skin tints with SPF for coverage and sun protection in one step. Her current go-to is the NYX Buttermilk Glaze Soft Glow Skin Tint, which offers SPF 30. “You get some coverage and you get SPF. Pair it with your skincare spray and you’re good to go.”
Pfingsten’s audience includes women looking for approachable beauty content that respects the realities of aging skin. She consistently avoids sponsored content, only recommending products she personally uses and trusts. Her video concludes with a reminder to keep things simple and stay confident.
“These are just the items that made my trip easier,” Pfingsten says. “I hope they’ll work well for you too.”
For more tips and resources for mature skin and beauty over 40, visit Dawn Pfingsten’s Instagram page and her official website at https://www.justdoingmybest.com/.
About Dawn Pfingsten and Just Doing My Best
Dawn Pfingsten is the founder of Just Doing My Best, a fashion blog dedicated to empowering middle-aged women through style. Based in Bell Buckle, TN, Pfingsten uses her platform to offer practical fashion advice, promote affordable beauty products, and share her personal journey as a wife, mother, and military veteran. For more information about Dawn Pfingsten and Just Doing My Best, visit www.justdoingmybest.com and follow her on her socials: Instagram, Facebook
For media inquiries, contact:
Heather DeSantis Holmes
heather@publicityforgood.com
1+ 828-332-5307.
Disclaimer: The information provided in this article is based on personal experience and general industry knowledge. The effectiveness of the products mentioned may vary depending on individual skin types and conditions. Results are not guaranteed, and while these products have worked for the author, they may not yield the same results for everyone. Always perform a patch test before trying new skincare products and consult with a dermatologist or healthcare professional if you have concerns about specific ingredients or products. The content shared does not constitute medical or therapeutic advice.
