A 1,664-square-foot curved LED screen in the Shinjuku district in Tokyo features a hyper-realistic 3D cat. Shown between advertisements, the 4K-resolution display has the cat walking around and audibly meowing high above the city.
The cat even changes positions throughout the day, as the video airs between 7 am and 1 am. In the morning, the calico cat is startled awake. By afternoon, it is actively standing up and meowing at passersby. By nighttime, it rests its head on its paws, waiting to fall asleep.
The display doesn’t officially launch until July 12, but test broadcasts have been conducted since last month. The “Shinjuku cat” has already attracted attention online. Many users found the cat “cute” and were also amazed by the technology.
One Twitter user posted a video of the animal yawning and falling asleep, writing that it “looks sleepy at night.”
But many are unable to visit the cat in person. So one of the companies behind the display, Cross Space, has begun a live stream of the billboard via YouTube. But the owners also warned in a press release that the 3D effect may not be as incredible depending on the viewing angle.
The billboard can be found at the east exit of Shinjuku train station, which is also a busy shopping and business center. Cross Shinjuku Vision says that 190,000 people pass the screen every weekday.
Cross Shinjuku Vision is a website launched for the display.
Realistic 3D billboards have appeared in several Asian countries in recent years. Last May, a gigantic 3D wave took over South Korea’s biggest digital billboard in Seoul’s Gangnam neighborhood. It was designed by technology firm d’strict.
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