By: Matthew Kayser
In Texas, where industries are built on grit and innovation, IT consulting and AI automation firm Integrātz is helping manufacturers and distributors reimagine their supply chains by transforming how they operate, compete and scale in today’s rapidly evolving market
Founded in Dallas, Integrātz was built on a simple question seeking a response to why are so many businesses still struggling even with modern tools?
Josh Burnley, an industry veteran with a background in supply chain transformation and intelligent automation, saw a clear gap. He noticed that there are too many systems, but not enough synergy. So, as the Founder and CEO of Integrātz, he and his team designed what they call an “Intelligent Fabric,” a connected layer of smart technology that weaves through a company’s operations to bring order to chaos.
Simply put, Integrātz blends human expertise with automation to simplify complex processes and unlock real-time decision-making.
This matters now more than ever as according to Deloitte’s 2024 report on global manufacturing, over 60% of executives cite digital integration as a top priority but only a third feel prepared. From scaling operations to reducing friction in the supply chain, Integrātz is working towards a bright future of industrial efficiency.
In this interview, Burnley opens up about his approach to staying ahead in a fast-moving automation market, his plans for global expansion, how he embraces automation without causing disruption and why businesses can’t afford to wait.
Q: Integrātz has deep roots in this state. How are you planning to scale your U.S. footprint without losing that local DNA?
Integrātz was forged in Texas, with ideals of community and resilience as the backbone of our own core values: integrity, quality, passion, accountability, and respect. As we expand nationally, we will continue to carry these values along.
We focus on hiring talent with both local insight and global capability, and we embed deeply in each client’s operation to provide the best service possible. Integrātz will continue to grow, while our Texan roots serve as a sturdy foundation for innovation and development.
That’s how we preserve our Texas roots while becoming a national force: by leading with trust, delivering with precision, and staying relentlessly focused on the customer.
Q: The automation market is heating up fast. What’s your strategy for the US to stay ahead of the curve while new players flood the space?
While other players are focused on selling tools, we are focused on engineering transformation. Our strategy is rooted in delivering certainty through a network of integrated, adaptive systems that align people and data with business value, to create solutions that are predictive, scalable, and measurable.
This isn’t automation for automation’s sake, it’s intelligent orchestration of value, built to evolve with your business and sharpen your competitive edge. That is what differentiates us from the rest. As automation initiatives continue to grow around the world, we hope to find more partners with unique and innovative perspectives, because a collaborative environment is a prosperous one.
Q: From Dallas to Santiago, what drove Integrātz’s move into Chile, and how does this fit into your broader vision for global automation?
Chile is a strategic step in fulfilling our vision: to build an Intelligent Fabric across the Americas. As one of Latin America’s most stable and forward-looking economies, Chile gives us the perfect platform to bring our automation philosophy to a fast-transforming region.
This move is also deeply personal. A critical portion of our team has their roots in LATAM, so this move reflects our commitment not just to growth, but to giving back, sharing what we’ve learned, and learning just as much in return. We see this expansion as a two-way exchange: bringing global innovation to Chile while drawing on the talent, resilience, and resourcefulness of Latin American business culture to strengthen how we operate everywhere.
This isn’t just international expansion, it’s a purposeful step toward a more connected, collaborative future across the Americas.
Q: You’ve talked about automation without disruption. How does that philosophy translate when entering international markets with very different business cultures?
“Automation without disruption” means we lead with respect, not replacement. In every market we enter, we first seek to understand the cultural, operational, and workforce realities on the ground. Then we design solutions that align with those realities, enhancing, not overriding, what’s already working.
In Latin America, for example, where trust and relationships are critical to doing business, we’ve taken a collaborative, people-first approach. Our engineers and advisors don’t just deploy tech, they co-create solutions with our clients, helping teams build confidence while unlocking new capabilities.
Q: Latin America brings scale and complexity. What have you learned from your early work in Chile that might influence how you operate here in the States?
Working in Chile has sharpened our belief that transformation must be outcome-driven and people-aligned. We’ve learned to move with both speed and sensitivity, to balance innovation with trust.
What’s true in Chile is true here, too: people are the key to scale. Technology can simplify complexity, but only if it’s designed for the workforce that will use it. That insight influences how we partner with U.S. clients, by focusing not just on automation, but on flow, certainty, and the human experience behind every process.
