Hailing from Houston, Texas, Lexie Darden has quickly become one of the influential marketing consultants in the media and entertainment industries. As the Head Marketing Consultant for Media With Drake, Lexie has played a key role in developing and executing countless #1 campaigns alongside award-winning music producer and brand manager Drake Tigges, who also serves as her mentor alongside David Ray Stevens.
Working closely with Tigges and Stevens, who are widely known for their contributions in the industry, Darden has helped shape Media With Drake with several high-profile artists, including Jelly Roll, Maggie Baugh, Struggle Jennings, and many more. Her innovative marketing approach and strategic precision have helped elevate artists’ careers, grow audiences, and strengthen brands across multiple genres. This approach led to the recognition of Drake Tigges in GQ, Forbes, and Rolling Stone.
Lexie’s journey in marketing began with a passion for creativity, communication, and connection. Over time, she has developed an unmatched ability to merge artistry with analytics, a combination that allows her to create campaigns that are both emotionally engaging and performance-driven. She believes that true marketing success comes from authenticity, collaboration, and storytelling that resonates deeply with audiences.
“Marketing is about more than getting attention,” Darden often emphasizes. “It’s about building a relationship between the artist or business and the people who believe in what they do.”
While Lexie has earned her reputation through her work in the entertainment industry, her influence extends well beyond it. She has also become a powerful force in the local business markets of Texas and Tennessee, helping entrepreneurs build their brands and expand their reach. Her portfolio includes nail salons, coffee shops, breweries, and a variety of small businesses, each benefitting from her expertise in social media growth, local SEO, and community engagement.
Lexie approaches every project with creativity and precision. Her work is known for combining the visual storytelling of modern social media with the strategic depth of professional brand management. She has a talent for identifying what makes a brand unique, then finding ways to amplify that message across digital platforms to drive real results.
Her professional skill set spans a wide range of areas, including social media strategy, music release campaigns, and Google SEO optimization. Through these services, she helps both artists and businesses grow their digital presence, enhance engagement, and convert followers into loyal supporters.
As her expertise and influence have grown, Lexie has begun building her own brand under the name Media With Lexie, a creative extension of the Media With Drake brand she helped develop. As a co-founder, she continues to elevate her clients’ success while establishing her own identity as a respected consultant, strategist, and thought leader in the media world.
“Media With Lexie is where creativity and purpose meet,” she explains. “It’s about helping clients tell their story in a way that inspires and connects.”
Through Media With Lexie, Darden has created a platform that bridges the gap between artistry and marketing, offering a personalized, boutique-style experience backed by industry expertise and a proven track record.
Colleagues and clients alike describe Lexie as a driven, innovative leader with an eye for detail and a deep understanding of modern media trends. Her ability to balance professionalism with authenticity has made her one of the trusted consultants in the industry.
From high-level entertainment campaigns to community-based marketing initiatives, Lexie Darden continues to redefine what it means to be a modern marketing professional. Her work with Drake Tigges has positioned her as a leading voice in the next generation of media innovators, and her independent brand, Media With Lexie, is set to expand her influence even further.
With her creativity, strategic vision, and passion for helping others succeed, Lexie Darden is not only shaping brands but also shaping the future of media itself.
