In Texas, everything is more significant—the opportunities, the stories, and the impact you can make when you know how to use media effectively. From bustling cities like Houston and Dallas to smaller towns with thriving entrepreneurial spirit, Texans have a unique opportunity to use media to amplify their voices and make a difference.
Whether you’re a business owner, creative professional, or thought leader, media may help you grow your reputation, connect with the right audiences, and open doors to new opportunities. Here’s how Texans can harness the power of media to build influence, create impact, and drive success.
1. Influence: Standing Out in a Competitive State
In a state as dynamic as Texas, standing out requires more than just hard work—it takes visibility. Media can help you position yourself as a trusted expert, whether you’re in oil and gas, tech, fashion, or education.
Example:
Rachel, a cattle rancher in Fort Worth, started sharing her sustainable farming practices on a local podcast. Her candid insights caught the attention of a regional agriculture magazine, which featured her story. The exposure led to partnerships with local restaurants and increased demand for her products.
What You Can Do:
Identify platforms where your audience is engaged, like local newspapers, industry blogs, or Texas-based podcasts. Consistently share your story and insights to establish yourself as a go-to expert.
2. Impact: Telling Your Story to Inspire Change
Texans value independence and determination, and media offers a way to share stories that resonate and make a difference. Whether you’re promoting a cause, introducing a new idea, or shedding light on local issues, your story has the potential to inspire.
Example:
Javier, a tech entrepreneur in Austin, appeared on a local morning show to discuss his app designed to support small businesses. His interview sparked interest from both investors and community leaders, helping him expand his reach and mission.
What You Can Do:
Tie your media message to something that resonates with your audience. What values or causes are you passionate about? Use media to share your vision and make an impact.
3. Income: Turning Visibility Into Business Opportunities
With its diverse economy in Texas, media offers opportunities to help grow your business. A media appearance—whether through an article, podcast, or TV segment—can help you reach new audiences and build valuable connections.
Example:
Marcus, a financial advisor in Houston, wrote an article for a regional business magazine about innovative investing strategies. The piece caught the attention of a local company, which hired him to lead workshops for their employees, creating a new revenue stream.
What You Can Do:
Make the most of your media appearances by including a way for your audience to stay connected or learn more about what you offer.
What’s Holding Texans Back From Using Media?
Even in a state with many opportunities, some people hesitate to use media. Here are the most common fears—and how to overcome them:
“I’m Not Sure My Story Is Big Enough.”
In Texas, where the motto is “Go Big or Go Home,” it’s easy to feel like your story isn’t significant enough to share.
Solution:
Focus on authenticity. Media audiences value relatable stories as much as they do big ideas. Share what makes your journey unique.
“I Don’t Know Where to Start.”
With so many media outlets in Texas, finding the right place to begin can feel overwhelming.
Solution:
Start small and local. Reach out to community newspapers, local radio stations, or industry-specific blogs. These platforms are often more accessible and just as impactful.
“I’m Afraid of Criticism.”
Stepping into the spotlight can feel risky, especially if you’re worried about judgment.
Solution:
Prepare thoroughly. Practice your message, refine your delivery, and remember that criticism often comes with growth. Most feedback will be positive and supportive.
How to Get Started With Media in Texas
If you’re ready to use media to elevate your influence in the Lone Star State, here’s how to begin:
- Define Your Message: What’s the story or expertise you want to share?
- Identify Local Outlets: Look for opportunities in your city or industry, like Texas-based magazines, podcasts, or TV shows.
- Prepare and Practice: Develop talking points and rehearse to help you deliver confidently.
- Maximize Each Opportunity: To extend their reach, share your media appearances widely, from social media to email newsletters.
Why Media Matters in Texas
Texas is a state built on big ideas and bold stories. Whether you’re working in tech, agriculture, education, or the arts, media can help you amplify your voice, build your reputation, and connect with the people who can help you grow.
Your story is part of what makes Texas great. Don’t let it go unheard.
About Dr. Tamara “Tami” Patzer
Dr. Tamara “Tami” Patzer is a global media strategist and thought leader with over 40 years of experience helping professionals, entrepreneurs, and creatives amplify their voices through media. Featured on NBC, CBS, CW, and ABC, Dr. Tami has guided countless clients to turn media opportunities into lasting influence, impact, and income.
📩 Email: TamaraPatzer@gmail.com
📱 Text: 941-421-6563
📅 Schedule a Consultation: https://TamiPatzer.as.me/GetMedia
Your voice matters in Texas. Let’s make sure the Lone Star State hears it.
Published by Nicholas A.
