Starbucks has been seeing some changes lately. The most prominent figure in the North American market, Rosann Williams, decided to leave next Tuesday after more than a decade with the company. The company announced this news on Friday morning through an official statement.
The company has announced that Rosann Williams will be replaced with Sara Trilling, a veteran who’s spent two decades with Starbucks in Hong Kong.
Kevin Johnson, the CEO of Starbucks stepped down in April. Howard Schultz resumed his position as interim leader while they look for a new long-term successor to take over while he mans the company throughout 2022.
In just a few months, John Schultz has committed $1 billion to raise the wages of all chain employees and hit brakes on the company’s stock buyback program. He is also vocal in his sentiments against union efforts.
John Culver, Starbucks’ Chief Operating Officer revealed in a letter to employees that Williams will no longer be with the company.
“As we embark on the next chapter, we have made a difficult but necessary change to our North America business; a change that creates new leadership for a new era at Starbucks,” the letter wrote. “The decision was not taken lightly and was once preceded by discussion about a next opportunity for Rossann within the company, which she declined.”
Rosann Williams has been with the company since 2004. Her early career includes periods at Toys ‘R Us, Blockbuster Video franchises. Williams has been a prominent voice against unionization, but despite her effort, there are 150 Starbucks cafes that have voted to unionize.
With Kevin Johnson leaving and comments by Howard Schultz indicating that some major change is coming, it seems like the company might be in need of a new kind of CEO. The interim head also suggested they had trouble meeting customer demand for customizing drinks through multiple channels.
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