Business

Tina Flores Is Here Reshaping the Talent Landscape with Empathy, Innovation, and Audacity

May 23, 2025

In a world where job titles are inflated, hiring processes are outdated, and retention is a revolving door, Tina Flores is charting a new path forward. With almost 2 decades of experience across recruiting, operations, and strategic leadership, Tina isn’t just part of the conversation—she’s rewriting it entirely.

She’s the force behind the Dual Dynamics Hiring Model (Trademark Pending), a transformational approach to talent that fuses emotional intelligence and operational effectiveness. She is also the author of How NOT to be THAT Employee. Her methods are as much about heart as they are about results. In a time when businesses desperately need both, Tina is leading the charge.

Tina Flores Is Here Reshaping the Talent Landscape with Empathy, Innovation, and Audacity — Photo Courtesy: Tina Flores

From Chaos to Clarity

Tina’s journey hasn’t followed the typical corporate climb. A military spouse, mother of six, and doctoral graduate, she brings a level of grit and adaptability that few can match. Her career has spanned federal contracts, startup consulting, enterprise recruiting, and, of course, leadership. With each role, she’s focused on one critical question: How can we make this better—for the business and the people who work it?

That question sparked the creation of her first groundbreaking model, Dual Dynamics Hiring, designed to address the hidden costs of bad hires, misaligned teams, and surface-level interview practices. Through this model, she introduced a way to assess not just what candidates can do, but how they do it—and whether they’ll thrive long-term.

The Missing Link: Emotional Intelligence

While the talent world chases the latest AI sourcing tool or trendy interview gimmick, Tina is going deeper. Emotional intelligence isn’t fluff, she explains. It’s the strategic lever that separates teams who survive from those who scale.

Her doctoral research focused on the implementation of emotional intelligence (EI) assessments in healthcare hiring. What she uncovered? Most organizations know that EI matters, but few have the structure to implement it well. She’s closing that gap with frameworks that integrate EI into recruiting, onboarding, team performance, and leadership development.

Data-Driven, People-Centered

Tina doesn’t believe in fluff metrics. Her work is backed by sharp analytics and measurable results: increased retention, reduced time-to-hire, and higher-performing teams. She’s led enterprise hiring projects with over $150 million in talent revenue and supported nationwide government and healthcare initiatives where stakes were high and resources thin.

But numbers aren’t her only metric. Tina is known for building cohesive cultures and human-first systems—places where people stay not because they’re locked in, but because they’re bought in.

Reinventing the Playbook

Now, Tina is helping other leaders build organizations worth staying for. Whether she’s coaching executives through change, training hiring managers on inclusive interviews, or designing entire recruitment ecosystems, her impact is undeniable.

She’s a certified Project Management Professional (PMP), an ICF-trained Organizational Development & EI Coach, and a lifelong learner—even expanding her skills in data science and AI to further enhance the talent-tech connection.

Disruptive, But Not Reckless

Tina’s approach is bold, but it’s built on a solid foundation. She challenges outdated practices without throwing away what works. She’s not here for trendy hacks—she’s here for sustainable transformation. Her favorite counterparts are the ones willing to roll up their sleeves, rewire their thinking, and do the hard (but meaningful) work of building smarter teams.

She doesn’t just want to make hiring easier, she says. She wants to make it smarter, more humane, and infinitely more effective.

The TFIH Blueprint™

The future of Tina’s work is the TFIH Blueprint (Trademark Pending):

Designing Emotionally Intelligent Organizations Through Coaching Culture by Decoding Data.

This signature method helps companies:

Build emotionally intelligent OrgDev systems
Train people leaders in coaching coded performance management
Design operational strategies rooted in data
Reduce fauxductivity and increase true team output

The result? Organizations that attract long-term talent, have scaleable growth, and perform at a higher level—with less burnout and more cohesion.

What’s Next

Tina is currently hosting a podcast, The How NOT To Guide, and launching workshops and digital products that bring her insights to a wider audience. She’s also a sought-after speaker on topics like: