Spend five minutes with the Social Revolt team and you’ll notice the difference immediately. You won’t hear buzzwords or catchphrases. What you will hear is conversation focused on solving real challenges for brands that want to connect, not just advertise.
Founded by Marty Martinez in 2014, Social Revolt was born without investors or high-profile clients. It started as a belief that culture and strategy could work hand-in-hand, and that belief still guides the agency today. From Fortune 500 companies to global artists and growing startups, Social Revolt is now a trusted partner for campaigns that prioritize connection over noise.
Building From the Ground Up
Marty Martinez didn’t plan to run a creative agency. A first-generation college graduate, he imagined a traditional path in finance. But the power of storytelling kept pulling him toward something different. That insight shaped Social Revolt’s foundation. From the start, the agency focused on reaching people where they are with language, visuals, and messaging that reflect real life.
One example: when working with Zamora Company USA’s Licor 43, the team used short-form video, influencer strategy, and social analytics to shift perception. The result was a measurable rise in sales and awareness, showing that thoughtful campaigns can drive clear outcomes.
Working Across Cultures From the Start
Multicultural marketing isn’t a side offering at Social Revolt. It’s part of every project from day one. Their internal tool, Cultural Pulse, helps the team think beyond translation and approach every campaign with an understanding of local values, traditions, and conversations.
This approach was key in their collaboration with The Black Eyed Peas. Tasked with promoting the single “Tonight” for the Bad Boys: Ride or Die soundtrack, the agency developed a global rollout that reached millions. By aligning the campaign with each audience’s preferences and platforms, the team delivered real engagement with a lean budget.
A Hands-on Approach to Paid Media and Influencers
Where some agencies rely on formulas, Social Revolt uses live feedback and current data to shape every campaign. Their media plans shift in real time, adjusting to how people interact with content and ads. The team sees data as a conversation with the audience.
The same approach applies to their influencer campaigns. Rather than focus only on reach, Social Revolt builds relationships with creators who reflect the communities they serve. In one campaign for a regional food brand, the agency paired bilingual influencers with neighborhood events to introduce new products. The campaign drove real results, including better product placement and local traction.
Growing With Intention
Social Revolt is expanding, but not by repeating the same playbook. With offices in Dallas and Mexico City, they are building teams that understand each market on its own terms. Campaigns are shaped by local voices instead of imported frameworks.
“Every place we show up in has its own story,” says Martinez. “Our job is to listen first and build with care.”
As more companies look to reach global and multicultural audiences, Social Revolt offers a combination of creative instincts and operational structure. They deliver work that is relevant, timely, and clear without sacrificing quality.
Focused on What Matters
Social Revolt continues to aim high. The team has submitted projects to the Cannes Lions and other global awards, but recognition is not the final goal. They want their work to resonate, to spark conversation, and to deliver results that matter.
With eleven years behind them and new markets ahead, the agency is positioned to shape how brand storytelling works in today’s diverse and fast-changing world. For brands looking for a true partner, Social Revolt offers more than a strategy. They bring care, clarity, and commitment to every project.
