Word-of-mouth marketing rakes in approximately $6 trillion a year globally; on average, it accounts for about 13% of all sales worldwide. In 2021, social media marketing generated approximately $57.7 billion in revenue. And while technology combining these two tactics has been virtually non-existent, CrowdShare is here to fix that.
CrowdShare is an app launching on September 1 of this year that automates the sharing process between an account and its followers or customers. It turns friends, colleagues, family, employees, customers, and anyone else into word-of-mouth marketers for their favorite brands on social media. The need to ask people to share your content online has been removed; you can say “goodbye” to awkward conversations with friends or family about helping promote your new startup.
“You never have to ask anyone if they’ll share your posts,” says CrowdShare’s founder and CEO, Lane Gregory. “When your content is ready, CrowdShare lets them know when it’s time to share. In less than 10 seconds, your fans can share your posts and move on with their day — it’s as simple as that.”
During his 20 years of working in the entertainment industry, Gregory helped country music bands and artists book gigs in cities across the country. He developed a strategy to attract huge crowds to bars and venues by targeting Yahoo Chats, where venue managers of varying niches coordinated their events. After building key relationships with these managers, Gregory sent the managers pitch decks with artists he thought aligned with their typical audience. Eventually, after he figured out how to leverage his relationships to convince other managers and coordinators to collaborate with him, Gregory established himself as one of the leading promoters in the industry.
Social media marketing can be difficult when strategically trying to get another brand or influencer to share your content. After all, there is a lot of cross preparation, communication, and coordination required when trying to collaborate with another brand or influencer. Word-of-mouth marketing can be difficult because it’s contingent on people’s experiences and relationships with your brand. You typically have to ask people to speak about you, which can be awkward or challenging. This request can easily shift into a transaction, where the person is asking to be incentivized or paid for promoting your brand’s content, which falls into paid marketing or advertising rather than word-of-mouth marketing.
CrowdShare alleviates the nuances and stress of trying to get other people to promote you. After posting your content, it automatically offers the connections you’ve selected to reshare your content pre-formatted in various ways. For Instagram, you can reshare content as a story or an entire post; for Twitter, you can use a simple retweet or add a comment along with the retweet, and so forth.
After years of working in social media, branding, and marketing, Gregory founded CrowdShare to streamline his word-of-mouth marketing strategy. Much like other similar social media management software, CrowdShare allows users to:
- Create posts on any social media platform: Facebook, Instagram, Twitter, TikTok, LinkedIn, and Snapchat.
- Automates sharing posted content with up to 1,000 followers for each platform.
- Provides an in-house analytics dashboard for each platform.
- Allows users to manage 36 brands.
- Edit photos and videos.
- Provides photo and video templates.
There are several paid plans available that are designed for businesses of different sizes or solo entrepreneurs. The CrowdShare app has a mobile and desktop version, enabling social media managers to be flexible when developing, analyzing, and coordinating their marketing strategies.
For more information on CrowdShare, visit the link here.
Opinions expressed by Texas Today contributors are their own.
