Texas has emerged as a growing alternative to Hollywood, with significant strides in the film production industry over recent years. Following the expansion of the Texas Moving Image Industry Incentive Program in 2025, the state has positioned itself as an increasingly attractive destination for film and television projects. The expanded program offers filmmakers competitive tax rebates and grants, providing a major boost to local and out-of-state productions. This move has accelerated the state’s rise as a key player in the U.S. entertainment industry.
Revamped Incentive Program Draws Attention to Texas
The Texas Moving Image Industry Incentive Program, which has been a staple for years, saw a significant expansion in 2025, with a biennial funding allocation of $300 million to help attract productions. The program incentivizes film and television projects that choose Texas as their filming location by offering financial support based on in-state spending. This makes Texas an increasingly competitive destination for filmmakers, providing them with the flexibility to work across diverse landscapes at a competitive cost.
This move comes as states such as Georgia and New Mexico have seen significant growth in their film industries, thanks to their own incentive programs. By strengthening its own incentives, Texas is looking to draw projects away from these established hubs. The state’s diverse scenery, including both urban environments and sprawling rural landscapes, makes it an attractive alternative for filmmakers in search of a wide variety of filming locations.
Film Production Expands in Dallas, Houston, and Austin
Texas cities like Dallas, Houston, and Austin have all experienced a notable uptick in film production activity in recent years. Dallas and Houston have become increasingly popular choices for productions, with local soundstages and backlots reporting growing demand. These urban centers provide filmmakers with modern infrastructure while still offering the charm of their distinctive local character. Projects that require metropolitan backdrops, such as crime thrillers and large-scale drama series, have found Texas an appealing choice.
In Austin, Texas’ reputation as a creative hub continues to grow, especially for independent filmmakers. The city has long been known for its thriving independent film scene, and the expanded incentive program is now supporting larger-scale projects as well. Known for its vibrant arts scene and cultural diversity, Austin offers filmmakers a unique atmosphere for artistic expression. The city’s appeal continues to attract high-profile productions, particularly in the realm of independent films, documentaries, and experimental projects.
As these cities become key filming centers, they are not only seeing a rise in productions but also benefiting from the associated economic impact. With an influx of crews, equipment, and professionals, local businesses—from hotels to catering companies—are experiencing higher demand, providing a broader economic boost to Texas communities.
Expanding Opportunities for Local Talent
The film production boom in Texas has also created new opportunities for local talent. With more productions being filmed in the state, the demand for skilled crew members, including camera operators, production assistants, and special effects teams, has grown significantly. This has had a positive effect on Texas-based professionals who now have the opportunity to work in their home state without needing to relocate to traditional entertainment centers such as Los Angeles.
Local film schools and universities are expanding their programs to meet the increased demand for trained professionals. Film programs are seeing higher enrollment, and new initiatives are being launched to train students in a wide range of film production roles. Universities are offering specialized courses in cinematography, digital editing, and production design to prepare students for the opportunities emerging within Texas’ expanding industry. As a result, many graduates who might have previously moved to other states are now staying in Texas, finding meaningful work in the growing local film market.
By providing educational opportunities in the film industry and creating a more robust talent pool, Texas is beginning to retain and nurture local film professionals. The increased availability of skilled workers is expected to fuel even further growth, ensuring the sustainability of the state’s film industry.
The Cultural Impact of a Growing Film Industry
As Texas continues to expand its film production capabilities, the state is also experiencing a growing cultural impact. Filming locations across Texas are gaining national and international visibility, with many productions choosing to feature the state’s diverse landscapes. From the iconic urban skyline of Dallas to the wide-open spaces of West Texas, the state offers filmmakers a range of settings for various genres, including westerns, thrillers, and historical dramas. The state’s architecture, landmarks, and natural beauty have contributed to its rising recognition as a prime filming location.
The exposure of Texas in the media is not limited to film alone. Several productions shot in the state are reaching international audiences, helping to elevate Texas as a recognizable and desirable location for entertainment content. As productions feature more recognizable Texas landmarks, the state’s cultural presence on the global stage continues to grow, creating new opportunities for tourism and local business development.
The Texas film boom is also impacting other sectors, particularly tourism. As more films featuring Texas locations hit the big screen, visitors are flocking to the state to see the locations depicted in these productions. Tourism boards across the state report increases in visitors to areas featured in films, adding an additional layer to the economic benefits provided by the state’s growing film industry.
