By: Alex Bailey
Ever wondered how to nudge a hesitant prospect over the line? The Empathy Firm, led by the insightful brothers Grant Lira and Gavin Lira, has devised a clever strategy to leverage online media features to give your prospects the extra push they need.
When a prospect is teetering on the edge of commitment, sometimes all they need is a little more assurance to make the leap. Grant Lira of The Empathy Firm knows this well and has developed a proven method to help turn those “maybes” into solid “yeses” using the power of media.
The Power of a Follow-Up
After a promising call with a prospect, it’s important to keep the momentum going. One effective way to do this is through a well-timed follow-up email that leverages your company’s media features.
Grant Lira suggests that these follow-ups can be the perfect tool to reinforce your message and showcase your credibility.
Imagine you’ve just had a productive conversation with a potential client. They’re interested, but they need that final nudge to be convinced of your value. This is where a follow-up email featuring press articles or podcast appearances can make a significant impact.
Crafting the Perfect Follow-Up Email
Grant Lira emphasizes the importance of maintaining a positive tone and keeping your company at the forefront of your prospect’s mind. Here are two effective templates he recommends:
For Press Features:
Subject: Wanted to send you this
Body:
Hey [PROSPECT_NAME],
Great conversation. I was thinking about it today and I think that this feature we got would help expand upon a bit of what we went over on our last call.
Here is the feature that shows how we [RELEVANT_DETAIL]: [ARTICLE_LINK]
Best,
[SIGNATURE]
For Podcast Features:
Subject: Wanted to send you this
Body:
Hey [PROSPECT_NAME],
Great conversation. I was thinking about it today and I think that this podcast we were on would help expand upon a bit of what we went over on our last call.
Here is the podcast that goes more in-depth on how we [RELEVANT_DETAIL]: [EPISODE_LINK]
Best,
[SIGNATURE]
These templates are designed to be straightforward and compelling, offering your prospects an easy way to dive deeper into your expertise and see third-party validation of your claims.
Why This Approach Works
People are naturally skeptical, especially when making business decisions. By directing your prospects to media features, you provide them with independent verification of your credibility and success.
“It’s not just about what you say,” Grant Lira notes. “It’s about what others are saying about you. That’s where the magic happens.”
Media features act as endorsements, reassuring your prospects that they’re making a wise choice. Whether it’s a detailed article in a reputable publication or a deep-dive podcast episode, these pieces of content serve as powerful testimonials.
Tailoring to Your Prospect’s Needs
Grant Lira also highlights the importance of customizing your follow-up to fit the specific needs and interests of your prospect. If they showed interest in a particular aspect of your service during your call, make sure the media feature you send addresses that point. This personalized touch can significantly increase the effectiveness of your follow-up.
Final Thoughts
When a prospect is on the fence, sometimes they just need a bit more of a bump to say yes. Leveraging media features in your follow-up emails is a strategic way to provide that extra push. The Empathy Firm, under the leadership of Grant Lira and Gavin Lira, has perfected this approach, helping countless businesses convert hesitant prospects into committed clients.
By keeping the conversation positive and your company at the forefront of their minds, these follow-ups can be the nudge your prospects need. As Grant Lira puts it, “It’s about staying relevant and proving your worth. Let your media features do the talking, and watch your conversion rates soar.”
Published by: Martin De Juan
