As kids, we’re told to put down the games and focus on our homework, chores, and jobs. Can you imagine a world where gaming helps all of that work get completed and makes it fun? Gamification is doing just that — and companies are noticing.
90% of employees feel they are more productive when using gamification while at work. Gaming benefits employees and their companies from training to work optimization to increased productivity. It’s why platforms like Outfield, a performance-based customer relation management company, are pioneering the gaming and CRM space.
By creating a fantasy football-inspired platform, Outfield is getting employees engaged, inspired and, more importantly, driven to reach sales goals. Outfield’s app League Play brings gaming and customer relationship management systems together. This helps organizations increase CRM adoption, team motivation, and sales volume. In addition, League Play helps sales reps build their brand through Player Cards, view their stats, and compete with their fellow sales reps for swag, bonuses, and other prizes.
“With the mindset that work is the best when you’re too busy having fun, we created League Play,” shared Austin Rolling, CEO of Outfield.
League Play originally featured a simple weekly competition to see who would achieve the highest performance. Later, they added gamification to improve sales execution even more.
Through their research, Outfield uncovered that almost 90% of sales managers saw improved performance and a rise in revenue once they introduced gamification to their teams.
“With League Play, managers and teams have access to customizable leaderboards that track their performance metrics and stats. Rather than just highlighting sales milestones as they come, the platform celebrates every step of the salesperson’s journey. Managers and sales reps can also monitor their growth and set goal posts to showcase progress as they get further into their career.”
Akin to baseball or hockey cards, sales reps have their League Play player card that they can use to build their brand. “Play cards are not just fun to have – they are useful,” said CEO Austin Rolling. “If a sales rep wants to ask for a raise or a promotion, they now have handy stats to show their supervisor.”
Ultimately, Outfield hopes for League Play to help users showcase their value and highlight their contributions to their respective organizations — and have fun by gaming.
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