Dallas’ Granada Theater has been sold to Bathhouse, a New York-based wellness company planning to convert the Lower Greenville property into a bathhouse and wellness center. The sale changes the venue’s future use, with live events scheduled to continue through April 17, 2027, before the planned transition.
Key Takeaways
- Bathhouse plans to convert the Granada Theater into a bathhouse and wellness center.
- The theater opened in 1946 as a movie house before becoming a live-music venue.
- Mike Schoder and Julia Garton took over the property in 2004.
- Live events are scheduled to continue through April 17, 2027.
- Sundown at the Granada is scheduled to close to the public on November 1, 2026.
Bathhouse Acquires the Dallas Granada Theater Property
The Dallas Granada Theater is set to become a wellness destination under new ownership, ending its current role as a live-music venue. Bathhouse, a New York-based wellness company, purchased the property in the Lower Greenville neighborhood and plans to convert it into a bathhouse and wellness center.
The sale transfers the property from Mike Schoder and Julia Garton, who took over the theater in 2004. Their ownership included the operation of the Granada as a live-music destination and the adjoining Sundown at the Granada restaurant.
The planned conversion will replace the venue’s existing entertainment use with wellness services. Bathhouse operates wellness facilities offering sauna experiences, spa services and massages.
The transition will not end live events immediately. The Granada’s scheduled performances are expected to continue through April 17, 2027, giving the venue an extended period of operation before its planned change of use.
The sale also affects Sundown at the Granada, which has operated alongside the theater as a restaurant and gathering place. The restaurant is scheduled to close to the public on November 1, 2026, although private events are expected to continue through the end of the year.
Historic Lower Greenville Venue Prepares for a New Use
The Granada Theater opened in 1946 as a movie theater before becoming a live-music venue. Its change in use over time established the property as an entertainment destination in Dallas’ Lower Greenville neighborhood.
Under Schoder and Garton’s ownership, the theater became known for concerts featuring touring performers and bands. Its music lineup included artists such as Guster, Jeff Tweedy, Portugal. The Man, St. Vincent and System of a Down.
The venue’s history connects its original role as a cinema with its later identity as a concert space. The planned wellness conversion will introduce another use for the property, moving away from the live performances that defined its recent operations.
Texas music venues have taken different approaches to preserving historic spaces. At Gruene Hall’s historic dance hall, plans for a new cooling system aim to improve comfort while preserving the character of the longtime live-music venue.
Lower Greenville’s mix of restaurants, bars and entertainment businesses provides the immediate neighborhood context for the change. The Granada has operated as part of that commercial district, while Sundown at the Granada has provided a restaurant component alongside the music venue.
The sale follows a decision by the existing owners to transfer the property rather than continue operating it under the current model. Schoder and Garton cited rising operating costs, changing audience behavior and corporate consolidation as challenges facing live-music venues.
They also said they had rejected proposals to convert the property into apartments. The selected buyer instead plans a wellness facility, which would preserve the site for a commercial use while changing the services available to visitors.
Granada Theater’s Live-Music Operations Face a Transition
The Granada is scheduled to continue hosting live events through April 17, 2027. That date establishes the current timetable for the venue’s remaining concert operations before its planned conversion.
The schedule means the property will continue to function as an entertainment venue for several months after the restaurant’s public closure. Concertgoers and performers will therefore face a different timeline from customers who use Sundown at the Granada.
The venue’s remaining performances also provide a defined endpoint for its current live-music operations. The announced timetable does not establish a new concert schedule beyond that date or indicate that the Granada will continue operating as a music venue after the conversion.
The transition affects the businesses associated with the existing operation as well as audiences who attend events at the theater. The venue’s future use will be determined by Bathhouse’s plans for the property.
Dallas’ Granada Theater is not the only Texas entertainment venue facing changes in its use and location. In Houston, The Rustic’s planned downtown venue represents a separate development in the city’s live-music and dining scene.
The owners’ stated concerns about operating costs and audience behavior provide context for their decision to sell. Those factors explain the challenges they identified in running the Granada, without establishing that they were the sole reasons for the transaction.
Sundown at the Granada Sets Its Closing Schedule
Sundown at the Granada is scheduled to close to the public on November 1, 2026. The restaurant will continue fulfilling private events through the end of the year, according to the announced schedule.
The distinction between public operations and private events means the restaurant’s closure will not immediately end every activity associated with the business. Its public-facing restaurant service is scheduled to stop in early November, while previously arranged private functions are expected to continue for a limited period.
Sundown has operated alongside the Granada Theater, linking food service with the venue’s entertainment activity. Its closure represents a separate operational change from the later end of the theater’s scheduled live events.
The two dates create different transition points for the property’s existing businesses. Restaurant customers face an earlier public closing date, while concertgoers have a longer period in which to attend scheduled performances.
The announced timetable does not establish whether the Sundown name, its staff or its restaurant operations will continue under Bathhouse. The confirmed change concerns the existing restaurant’s public closing schedule and the planned completion of private events by the end of 2026.
Bathhouse Plans to Introduce Wellness Services at the Site
Bathhouse intends to convert the property into a bathhouse and wellness center. The company’s existing services include sauna experiences, spa treatments and massages, providing context for the type of business it operates.
The planned conversion would replace the Granada’s current entertainment function with a facility focused on wellness services. The buyer’s business model differs from the concert and restaurant operations that have occupied the property under its previous ownership.
The sale does not establish a public opening date for the proposed Dallas facility. It also does not confirm the final layout, capacity, pricing or full service menu for the location.
Bathhouse’s existing presence in New York and Philadelphia provides background on the company acquiring the property. Its planned Dallas location would introduce its wellness business to the Lower Greenville site, subject to the conversion process.
The immediate changes remain tied to the existing schedule: Sundown at the Granada is set to stop serving the public on November 1, 2026, and the theater is scheduled to host events through April 17, 2027. Bathhouse’s conversion plans will determine the property’s next operating purpose after the current businesses complete their scheduled activities.
Frequently Asked Questions
Who bought the Granada Theater in Dallas?
Bathhouse, a New York-based wellness company, purchased the Granada Theater property. Mike Schoder and Julia Garton were the previous owners.
What will replace the Granada Theater?
Bathhouse plans to convert the property into a bathhouse and wellness center. The company’s services include sauna experiences, spa treatments and massages.
When will the Granada Theater stop hosting live-music events?
Live events are scheduled to continue through April 17, 2027. The date marks the planned end of the venue’s current event schedule.
When is Sundown at the Granada scheduled to close?
Sundown at the Granada is scheduled to close to the public on November 1, 2026. Private events are expected to continue through the end of the year.
What is the history of the Granada Theater in Dallas?
The Granada opened in 1946 as a movie theater and later became a live-music venue. Mike Schoder and Julia Garton took over the property in 2004.
