By Brittiany Barnes, PR Rep, BBMgmt PR Agency
The Houston-based founder is taking The Healing Oil Co. beyond social media through wellness education, brand ambassadors, strategic partnerships, and community impact.
HOUSTON, TEXAS. For entrepreneur Tia Shelton, building The Healing Oil Co. has never been about creating another product line. Since launching the Houston-based company in 2020, Shelton has focused on developing a wellness brand centered on education, self-care, entrepreneurship, and community.
The company’s story has included viral social media success, unexpected digital setbacks, product expansion, and an increasingly visible presence within Houston’s entrepreneurial and wellness communities.
But The Healing Oil Co. wasn’t Shelton’s introduction to business.
Before entering the wellness industry, she spent approximately 18 years in the insurance industry, earned a degree in criminal justice, and operated a financial-services company for approximately five years.
When Shelton decided she wanted to move away from a business model centered heavily on direct client services, she used money generated through her previous company to help finance her next venture.
That venture became The Healing Oil Co.
From Financial Services to Holistic Wellness
Shelton’s transition represents a different kind of entrepreneurial story.
Rather than launching her company out of immediate financial necessity, she made a strategic decision to take the experience and resources she had accumulated throughout her career and invest them into a new industry.
The Healing Oil Co. began with herbal wellness products and has since expanded into a broader collection of self-care and body-care offerings.
Its product categories include Healing Oil, body butter, body wash, soft scrubs, African Black Soap, women’s wellness products, teas, supplements, oils, and additional wellness products.
Education has remained an important component of the company’s identity.
The brand encourages consumers to learn more about wellness, ingredients, body care, and healthy lifestyle choices while recognizing that wellness products are not substitutes for professional medical diagnosis or treatment.
Viral Growth Introduces the Brand to New Audiences
The Healing Oil Co. experienced a major turning point in 2022, when customer-generated content and testimonials began receiving significant attention on TikTok.
Customers shared their personal experiences with products, helping introduce the company to audiences well beyond Houston.
The visibility demonstrated the influence authentic customer conversations can have on an emerging brand.
As the company’s online audience increased, however, so did the challenges associated with operating a highly visible wellness business on social media.
Shelton says The Healing Oil Co.’s content began facing increased scrutiny, including repeated reports and negative attention from online critics.
Rather than publicly battling those critics, Shelton chose not to give the negativity the attention she believed it was seeking.
Her focus remained on customers, products, education, and growing the company.
Creating Opportunities for Brand Ambassadors
One of the company’s newest expansion efforts is its Brand Ambassador and Affiliate Program.
The initiative is designed to allow content creators, customers, wellness advocates, entrepreneurs, micro-influencers, and community voices to become more directly involved with the brand.
Approved participants can create authentic content around The Healing Oil Co. products while helping introduce the company’s wellness culture to their individual communities.
The company is prioritizing authenticity over follower count.
For Shelton, the goal is to develop relationships with individuals who genuinely connect with the brand rather than simply recruiting creators with the largest audiences.
A Houston Company Focused on Giving Back
Community service also remains central to Shelton’s vision.
Each December, The Healing Oil Co. hosts its annual Month of Giving, an initiative through which the company supports families and individuals facing difficult circumstances.
Past efforts have included sponsoring families with children, providing toys during the holiday season, assisting with household expenses, distributing meals and essentials to people experiencing homelessness, and supporting elderly and disabled members of the community.
The company also offers significant product discounts during the giving period, sometimes reducing its profit margins to make products more accessible.
For Shelton, those efforts aren’t separate from the company’s business strategy.
They are part of its identity.
She wants The Healing Oil Co. to demonstrate that business growth and community responsibility can exist together.
The Next Chapter for The Healing Oil Co.
Now, Shelton is focused on turning the awareness generated through social media into something more sustainable.
Through strategic public relations efforts with BBMgmt PR Agency, The Healing Oil Co. is pursuing additional television, radio, podcast, digital publication, speaking, influencer, and brand partnership opportunities.
Shelton is also expanding conversations surrounding entrepreneurship, women’s wellness, holistic living, body care, herbal education, responsible wellness education, online resilience, and building businesses beyond social media.
Her professional journey, from insurance and financial services to creating a Houston wellness company, has become an example of entrepreneurial reinvention.
The next phase isn’t simply about rebuilding what The Healing Oil Co. had on TikTok.
It’s about building something that doesn’t depend on any single platform.
For Shelton, The Healing Oil Co. represents what can happen when experience, purpose, community, and entrepreneurship come together.
And from Houston, she’s preparing to take that story to an even larger audience.
Join The Healing Oil Co. Movement
The Healing Oil Co. is currently accepting applications for its Brand Ambassador & Affiliate Program.
Creators, wellness advocates, customers, entrepreneurs, micro-influencers, and community leaders interested in representing the brand can apply at:
Brand Ambassador Application: https://tally.so/r/XxjKPe
Website: www.healingoilco.com
Media, Interviews & Partnership Inquiries
To book Tia Shelton for television, podcasts, radio, publications, panels, speaking engagements, or partnership opportunities, contact:
BBMgmt PR Agency
Phone: (346) 291-3025
Email: bbmgmtbookings@gmail.com
Instagram: @bb_mgmt
