Treating illness with medications has become a norm in today’s world, with very few people recognizing the efficacy of natural remedies for their ailments. The late Roby Mitchell, M.D., PhD., also known as Dr. Fitt®, was a visionary who saw health care from a different perspective and pursued natural remedies to address the root cause of most modern illnesses, inflammation. He established a line of health and wellness products, now known as I’m Powered™, that continues to change how people approach “healthcare” and pain management.
Operating under Dr. Mitchell’s philosophy, “Healthcare is a verb. You get to choose. You will never medicate your way out of diseases you behave yourself into,” I’m Powered™ is a brand for active people dealing with life’s daily aches and pains while pursuing wellness without the use of “drugs.” The late Roby Mitchell, M.D., Ph.D., set out to empower people to take personal responsibility for the transformation of their own health through education and quality products. He also led the charge with the BALI Eating Plan®, which has helped many people establish healthy eating habits that have improved their lives significantly.
Dr. Mitchell’s dedication and drive to create excellent products continues to be reflected in the quality of I’m Powered™ products. The strong culture he established continues to thrive and is carried on with his intended impact in the health and wellness space. I’m Powered™’s extensive line of products, except for their high quality black cumin seed oil, are manufactured in the United States at some of the finest laboratories to ensure the quality of the products. These laboratories have been vetted and certified to align with the company’s core values of truth, integrity and empowerment. Dr. Mitchell was an innovator in the health industry, and many of I’m Powered™’s proprietary products are the brainchild of this forerunner in the industry. With over fifty products in its catalog, I’m Powered™ has showcased its commitment as a brand to promote personal empowerment for health outcomes and provide natural remedies to help people overcome pain. I’m Powered™ is guided by its overarching objective that is even higher than just not being sick. I’m Powered™ is driven to empower people to thrive in life.
The journey toward building the I’m Powered™ brand began with Dr. Mitchell’s time at the Texas Tech University School of Medicine, where he graduated with honors after serving in the Marine Corps. He was chosen to be the first medical student in an exchange program with Jinan University Medical School in Mainland China, where he learned acupuncture and other Eastern medicine techniques. He advanced his studies in Canada, where he studied intensive care and emergency medicine at the University of Alberta. In the latter years of his career, he was invited to the prestigious Tahoma Clinic, the nation’s premier nutritional medicine clinic, where he worked with Jonathan Wright, M.D.
In his 30’s, Dr. Mitchell developed high blood pressure and borderline diabetes, which he treated using traditional medicine. The adverse effects he experienced through his conventional medical approach to healing his own ailments caused him to begin his life’s journey to search out natural ways to treat common Western diseases. Along the way, and through years of research, he developed the BALI Eating Plan®, which has become a go-to meal plan for optimal health and wellness. Dr. Mitchell believed that one does not have to live with an ailment they were not born with. He also believed that it was possible to reverse the root cause of illnesses by eating the right foods and supplementing the diet where necessary. In 2008, he established PYR Less Group, LLC, the company under which the Dr. Fitt® brand was originally created and now the parent company of I’m Powered™. Dr. Mitchell’s years of education and research played crucial roles in the development of products. He also developed, and led a grassroots movement through teaching, the “Intelligent Design Model” for wellness that is embraced by practitioners across the world. The company experienced tremendous growth for many years when, in 2020, Dr. Mitchell sadly passed away. Since his death, his legacy and mission have been upheld by his “right and left hands” in business, Christy McCord and Susan Bailey, MSN, FNP-C. For the last few years, PYR Less Group LLC has operated as I’m Powered™, implementing and expanding Dr. Mitchell’s vision of empowering others to take control of their own health. All of Dr. Mitchell’s copyrighted works and intellectual property are owned by Dr. Fitt LLC, which is committed to the endorsement of brands that are aligned with his passion and vision to lead people into true health and wellness.
