Some mattress showrooms are places to browse rows of products. Traditional mattress shopping often asks customers to make a decision after only a few minutes of testing. But a brief showroom visit may not reveal which combination of comfort settings will suit them best over time.
iSense is aiming for a different kind of experience. At its two new North Texas retail locations, shoppers can spend time exploring settings with a Comfort Control Specialist, who will guide them through the options. Instead of testing a mattress for a few minutes and choosing a predetermined firmness level, visitors can speak with a specialist who will explain Comfort Control Technology, walk them through temperature-control options and adjustable sleep positions, and answer any questions.
Both locations opened in October, with one in Fort Worth and the other in Plano. The new stores are open for walk-in visits as well as private consultations. Shoppers can also explore delivery and financing options, making the purchasing experience even more convenient.
The Fort Worth showroom is at 4811 Overton Ridge Boulevard, Suite 200, while the second showroom is at 8240 Preston Road, Suite 185, in Plano. Both locations offer several products that are exclusively available in-store, as well as additional items like premium bedding and massage chairs designed for sleep and relaxation. Shoppers who are curious about one of iSense’s massage chairs are welcome to enjoy a complimentary 15-minute massage chair experience during their visit.
The mattresses feature patented Comfort Control Technology. Each sleeper can independently adjust the feel of their side from softer to firmer while maintaining the support and feel of a premium mattress. This allows partners with different preferences to try their own settings on the same bed, adding personalized comfort and reducing the need to compromise on one comfort setting.
Beyond learning what makes iSense’s mattresses unique, a private Personalized Sleep Consultation gives visitors dedicated time to explore factors beyond firmness that can affect comfortable sleep. For example, specialists can guide them through adjustable sleep positions and temperature-control options, helping them consider how the different choices work together in their sleep environment.
“Buying a mattress is incredibly personal, but the traditional shopping experience often treats everyone as though they should sleep the same way,” said Paul Longman, CEO and Founder of iSense. “We built iSense around a different idea: your mattress should adapt to you. These stores give people the opportunity to take control of their comfort and experience what Personalized Sleep actually means.”
North Texas shoppers have even more freedom to try out iSense mattresses in person beyond these two retail stores. For residents elsewhere in the area, the iSense Mobile Showroom will continue visiting select Dallas-Fort Worth communities. This option brings the retail experience to the shopper’s front door, delivering a guided, hands-on mattress demonstration at home. To book the Mobile Showroom, shoppers simply make an appointment online and choose the time and place that works best for them.
While the addition of these two North Texas retail locations enhances iSense’s physical presence in the area, the company continues to operate online. It offers a 180-Night Comfort Warranty, giving shoppers more time to test the mattress and find the right fit.
Whether a shopper books the Mobile Showroom or visits one of the two new iSense locations, North Texans will have an opportunity to experience its products firsthand and explore their full potential.
